Powered By Square1.io
HeadStuff: Could you tell us a little bit about the inspiration for the design, which is all about chancing your arm and trying new things?
Steve McCarthy: I was inspired by the real life legend behind the phrase “To Chance your arm” a medieval tale about two foes, one barricaded behind a door, and the other risking their arm through a hole cut in the door in the spirit of reconciliation. That door is still there, hundreds of years later in St Patricks cathedral, they call it the door of Reconciliation, the fact that its there, that its a phrase we all take for granted is fascinating to me, I love that so many strange phrases we use might have these Raiders of the Lost Ark – style legends behind them, its so much craic!
HeadStuff: The bottle has Dublin as a backdrop, was it important for you to include your own interpretation of the city?
Steve McCarthy: Definitely, it was important for me to represent it in an abstract and personal way, I really love the low rise patchwork of buildings that Dublin has, I think its really unique, you can get a pretty impressive view of the city from only 1 or 2 stories high, its something I’ve always coveted, the label subtly references the view from my first studio and my current studio in Dublin, you can see the history of Dublin from the 3rd floor of any building.
HeadStuff: The illustration brings in elements of history about a feud between two clans depicted in a modern tattoo style. Was it a conscious decision to blend the old and new in your work? Is it a Steve McCarthy style?
The funny thing about Dublin is for a tiny place, we’re a belligerently modern city, we are at the forefront of design and culture in so many areas, but we very much still live in this ancient place