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In this series, we look at gateway podcasts. What was the podcast that made you a podcast fan, or the one show that got you from occasional listener to podcast addict? This week Jessica Spencer looks at The Gary Vee Audio Experience.
Gateway Podcast: The Gary Vee Audio Experience
Seven years ago, I started making my first podcast series. I won’t tell you the name of it because it’s possibly the most embarrassing piece of myself online, but my co-host and I had a great time making it.
Like a lot of new podcasters, I started making a series without really taking the time to understand what a podcast is. I just jumped straight into making it, hoping this could help me get to the broadcasting career I dreamed of.
Eventually I moved away and it was another four years before podcasting grabbed my attention again. I had listened to episodes of my favourite YouTubers’ audio adventures here and there, and used it to keep up with radio shows I missed, but I never listened to a podcast without knowing the host.
It was Gary Vaynerchuk, the social-savvy entrepreneur, who got me hooked on podcasts. Episodes are posted seven days a week and vary from ten minutes to over an hour. The content can vary from live-streamed Q&As to entire keynote speeches. He focuses on social media, marketing and entrepreneurship.
If you’re anything like me, long-form YouTube videos are never going to work. It can be tough to watch a 40-minute informative video without knowing if the value you’ll gain is worth the time you’re giving up. And, even if you’ve got a long commute, it’ll kill your battery.
One of Gary’s key tactics when it comes to content creation is repurposing content, taking what you’ve already created and presenting it in a new way. For him, that means ripping the audio from his YouTube videos and posting the audio version as a podcast.
You can see this in action on his social channels. I’ll often log into Instagram and get a boost from a two-minute IGTV video from an episode I missed. Sometimes, a clip will make me want to listen to the podcast.
If you’re serious about learning social, you can listen to the podcast and study how Gary practices what he preaches on his own accounts. It’s a great way to get ideas on ways to potentially expand your content creation.
The thing I love about The Gary Vee Audio Experience is it gives value. There are a few ways you’d expect podcasts to do this – whether it’s by entertaining you or educating you – but this was the first podcast I’d come across where I felt like I was learning outside of the usual lesson plan structure of typical educational podcasts.
Gary Vee was honest – he shared tricks, tactics, advice and gave some motivational speeches to top it all off.
One of the most important things I’ve heard him say has stuck with me to this day. He was asked why he shares so many of his social media tactics for free when he does consultancy in that area.
He said you should never be afraid to educate others with what you know because 99% of people will listen but won’t apply it. Almost everyone is too lazy.
And it’s true, isn’t it? I know how to lose weight but I’m still obese. My friends know the dangers of smoking but they do it anyway. We all have a lot of knowledge that we never use.
That’s completely changed how I think. Now when I work on a project, I ask myself “what do I know that I’m not using?” I make a list of all those tools and tactics that I may have gotten too lazy to keep doing and go back and revitalise my project.
How It’s Changed
As you’d expect, The Gary Vee Audio Experience has changed since I first started listening in 2016. A lot of content is repurposed, so you might hear the same quote in a couple of different episodes.
The style of the show may have changed but the value is still there. I remember three years ago, back when TikTok was called Musical.ly, Gary was raving about how everyone should be focusing on that app because it was going to blow up. When it rebranded, his belief that the app was going to be the next big platform remained.
If 2019 was the year that everyone became a podcaster, 2020 is the year everybody tries TikTok.
Is This For Me?
When it comes to learning about social media tactics or entrepreneurship, Gary Vaynerchuk knows his stuff. It’s four years later and I’m still a regular listener to learn his thoughts on social media and where it’s going.
If you’re interested in hearing one of the top entrepreneurs and social-savvy experts speak, this is the podcast for you.